Vice President, Digital Design
Concept, Direction, Design of Barneys.com
Barneys New York
2013—2019
Vice President, Digital Design
Concept, Direction, Design of BarneysWarehouse.com
Barneys New York
2013—2019
Vice President, Digital Design
Concept, Direction, Design of Website Redesign
Barneys New York
2013—2019
Senior Designer
Lead Designer for Concept and Design
of Website Redesign
CREATETHE GROUP
2012
COS, Collection Of Style, is for men and women who want high end design and good quality at an affordable price. Always exploring original concepts of favouring style over fashion, COS appreciates timeless design that lives beyond the season. The COS online experience stays close to the true aesthetics and values of the brand, while reflecting a symbiotic relationship between content and commerce.
Senior Designer
Concept and Design of Winning Pitch,
Assisted with Website Redesign
CREATETHE GROUP
2012
Jr Art Director
Concept and Design of Winning Pitch,
Website Redesign, and Mobile Site
CREATETHE GROUP
2013
Visit
Senior Designer
Assisted in design and production for the website, responsible for all banners for social media platforms and marketing emails
CREATETHE GROUP
2012
RE/CREATE New York charity campaign benefiting the Hurricane relief efforts of New York Cares, bringing together 40 creators who want to give back to the city they love. Each creator has donated a personal object or experience for online auction, and a playlist for fun. CREATETHE GROUP’s collaborations with eBay, Spotify, and Rackspace, along with a substantial amount of donated paid media, are a testament to the dedication of leaders within the creative, fashion, and media industries to continue to raise both funds and awareness for a cause that remains urgent for so many.
Senior Designer
Concept and Design of L'Oreal Winning Pitch and Website Redesigns
CREATETHE GROUP
2012
In creating the new Shu Uemura site experience, the designs and user experience needed to emphasize the "the art of hair" behind the salon professional brand, in addition to providing a luxurious best-in-class, streamlined shopping experience for both new and existing customers. The Kérastase experience needed to embody and represent the new brand positioning, in addition to providing an optimized shopping experience.
Senior Designer
Concept and Design of Winning Pitch,
Assisted with Website Redesign
CREATETHE GROUP
2012
Belstaff is a global English heritage brand steeped in history, reborn for the modern lifestyle. Belstaff’s full range of ready-to-wear, outerwear and accessories are inspired by its rich archives and updated in the spirit of casual luxury, featuring the finest napa leathers, waxed crocodiles, glossy shearlings, and English wools. With an aesthetic that is daring yet timeless, Belstaff equips the world’s most spirited tastemakers with a uniform for sophisticated living. We partnered together on the design and re-imagination of Belstaff’s online presence to create an innovative, luxurious, best-in-class shopping experience that seamlessly merges content and commerce.
Designer
Concept and Design of Website Redesign
CREATETHE GROUP
2011
Founded in 1834 by Charles Henry Harrod and situated on Brompton, Chelsea London, Harrods can confidently claim to be the most celebrated department store in the world. A unique store that houses a series of globally renowned departments in one building, it is a brand and destination it is proud of its offline heritage of supreme quality and service and wanted to grasp the opportunity to expand upon this online. We delivered a re-envisioning of Harrods.com that delivers a balance of sophistication and accessibility, with providing every tier of customer with renowned bliss through this experience.
Designer
Lead Designer for Static, Flash, Rich Media Banners in English, French, German
F/W 2011 Campaign
CREATETHE GROUP
Designer
Assisted with Concept and Design
of Pitch and Website Redesign
CREATETHE GROUP
2011
Designer
Responsible for various Website Updates, Campaigns, Pitches, mCommerce, Emails, Banners
CREATETHE GROUP
2010—2013
Junior Designer
Lead Designer for Concept and Design
of Website Design
CREATETHE GROUP
2010
Degree Project
Rhode Island School of Design
2009
A series of 3 posters, magazine, and website for a conceptual exhibition on artist and designer collaborations. An identity was created (2x2x2) to emphasize the dialogue exchanged between the 3 artist and designer duos when working together on a project.
The website contains a full screen streaming video featuring the collaborations from the exhibit. For the main page it is random and there is a new video each time page is refreshed. The visitor also has the option to choose from a menu of which exhibition they would like to view. On the subpages the video features the specified collaboration. Images fade in and out on hover and various modules take visitors to different areas of the website.
The 3 focus collaborations:
1. Takashi Murakami and Louis Vuitton (Product)
2. Zaha Hadid and Chanel (Architecture)
3. Zhang Xiaogang and Christian Dior (Exhibit).